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Read about the most inclusive black-owned beauty brand that everyone's been talking about

Uoma Beauty Founder, Sharon Chuter, On The Power Of Service

Sharon Chuter is the founder, CEO, and creative director of Uoma Beauty, an inclusive cosmetics line inspired by and infused with Afro heritage. This summer, Chuter, who has worked in the beauty industry for over 15 years, disrupted the market by launching a 51-shade foundation range that focuses on the specific skin-care needs of each skin tone. Read more>

Uoma Beauty Founder, Sharon Chuter, On The Power Of Service

Sharon Chuter is the founder, CEO, and creative director of Uoma Beauty, an inclusive cosmetics line inspired by and infused with Afro heritage. Read more>

Sir John Talks UOMA Beauty and Inclusivity At NYFW

When you hear that Sir John will be the lead makeup artist backstage at the LaQuan Smith SS2020 NYFW show, you make it a priority to be there. And not only do show up, but you also come prepared to take notes. Read more>

I Try On Makeup for a Living—Here's Everything I'm Buying Right Now

One of the many perks of being a beauty editor is that there's always an endless stream of products showing up on my desk. I get to see every new celebrity makeup brand, every serum, and every hair tool before they even hit the market. Read more>

Basic Beauty Is Officially Dead At NYFW, Thanks To Euphoria

It's hard to remember the last time minimal, no-makeup makeup wasn't reigning supreme at New York Fashion Week. For years, the most extreme part of any runway look might involve a swipe of colored mascara at most. Now, the tide seems to be turning — and we have Euphoria to thank. Read more>

The Spring 2020 Makeup Looks You Need to See From the Runways of NYFW

Dramatic eyes were the underlying theme of the makeup at Pyer Moss. “It’s all about bringing out the eyes, creating that Seventies feel of the blush connecting with the eyes,” said lead makeup artist Daniel Sallstrom, who used Uoma Beauty products and, in some cases, Swarovski crystals. Read more>

Glitter Eyeshadow Looks Are Shining At NYFW Spring/Summer 2020

But at LaQuan Smith on Sept. 8, Sir John let me in on his secret — layering with a gel. "Loose glitter is a recipe for disaster," he says. Read more>

Pyer Moss Channels ’70s Rock Icons With Next-Level Glam Beauty

Last night, at Pyer Moss’s Collection 3 show, surrounded by the restored gilded splendor of Brooklyn’s Kings Theatre, the beauty emanating from the cast had an almost palpable thrum, the way that a Jimi Hendrix guitar solo or a Diana Ross disco beat can subtly ricochet through the brain.

It was the most important show of the season

"Every time you say your name I can't hear you over the sound," a woman told me as we perched on stools backstage in the King's Theatre, trying to make ourselves small in the cramped hallway. We were making conversation as we waited. Read more>

THESE JUST-LAUNCHED BEAUTY PRODUCTS ARE ABOUT TO BE YOUR NEW OBSESSION

Brand-new makeup line UOMA Beauty (pronounced oh-ma) just launched a line of cosmetics with inclusivity at the forefront! Read more>

The Best Makeup Looks From the Spring 2020 Runways

Get the look: Sir John did a full face—glowing base, dramatic eyes—using Uoma Beauty products. He swept the denim blue Yemoja and LaSirene shadows across the lids, dragging the pigment outwards to create a wing. He kept the lips simple by using Uoma's Beauty Badass Icon Matte Lipstick in Eartha. Read more>

The Best Beauty Looks From NYFW 2019

It's no secret that beauty is having a moment. From the looks on the hit HBO show Euphoria to those that take on corrupt governments, there's a lot to experiment with and deconstruct. Read more>

Uoma is different to e ry brand on e market, fu stop

There are many fun parts of my job, but one of the best things about it is that I get to be unapologetically ‘me’. When I do interviews, I don’t have a PR person with me; it’s not scripted, it’s truly authentic. Read More>

Beauty Mood Board-The Supremes

Check out our beautiful bold Badass Icon matte Lipstick in Diana>

14 Beauty Experts on the Lessons They've learned From Their Mothers

Like mother, Like daughter. For many women its a phrase that hold true in a number of ways, especially within the realm of beauty. Read More>

Meet Sharon Chuter, the powerhouse behind new afro-centric beauty brand, UOMA Beauty

The name Sharon Chuter has been well-known in the beauty circles as the charismatic founder of UOMA Beauty has worked with L’Oreal and Benefit Cosmetics to name but a few but now, Sharon and her brand are on the lips of the masses. Read more>

L.A. beauty brand UOMA releases 108 products for diverse skin colors

After a couple of decades working in the beauty business, Sharon Chuter became disenchanted with the lack of attention paid to skin tone variations, particularly of women of color. “I got so frustrated with the industry,” said Chuter, who’s of Nigerian descent. “Beauty has not been inclusive.” Read more>

This New Beauty Brand Approaches Inclusivity Unlike Any Other

What does a radically inclusive beauty brand look like in 2019? For UOMA Beauty — pronounced "oh-ma," meaning "beautiful" in Igbo, a native language of southeastern Nigeria — it's makeup that allows you to be your truest, ultimate self. Having just launched exclusively at Ulta Beauty, the line is inspired by the culture of Africa, with vivid, bold options for everyone. read more>

This New Beauty Brand Named Its Lipsticks After Iconic Black Women

If you’ve ever dreamed of wearing a lipstick inspired by iconic women in history you’re in luck. There’s a new kid on the block of beauty brands, UOMA Beauty founded by LVMH veteran Sharon Chuter. The new black-owned Afropolitan beauty brand is really doing it for the culture, and not just by adding shades for all skin tones. The make-up range includes foundations, eyeshadow palettes, liners, and lipsticks. Read more>

Navigating the beauty Aisle for women of color

NEW YORK- Black and other darker-skinned women had long struggled to find makeup that had matched or completed their skin. But a widening array of products is showing up at mainstream retailers with an eye toward the multicultural consumer. Read more>

Uoma Beauty Is Showing How to Launch a Brand in 2019

Launching a new beauty brand in 2019 requires a different sort of preparedness than it would have, say, two years ago. The bar is significantly higher than its ever been, thanks largely in part to Fenty’s then unprecedented 40 shade range debut, along with the growing momentum and real life impact of social media, where everyday consumers and vloggers rich in digital capital alike are calling out disparities within the industry. Read more>

Skai jackson is an "UOMA" beauty

Skai Jackson attended House Of Uoma presents the launch of Uoma Beauty – The World’s First “Afropolitan” Makeup Brand at NeueHouse Hollywood on April 25, 2019 in Los Angeles, California. “Did my own makeup using @uomabeauty for their event [and] dressed myself, too,” Skai shared on her Instagram. read more>

Why You Need To Know This (Epic) New Beauty Brand

There’s nothing we love more than discovering a new beauty brand, especially one that’s as dope as Uoma. Uoma (pronounced oma) translates into beautiful in the founder’s mother tongue Igbo, the native language of south-eastern Nigeria. The brand celebrates African culture – and inclusivity as a whole – in a major way, and we’re SO here for it. Read More>

Taking inclusivity further: Uoma Beauty launches in UK

Afropolitan beauty disruptor Uoma Beauty has made its UK debut at Selfridges. Pronounced Oma, meaning ‘beautiful’ in Igbo, the native language from south-eastern Nigeria, the brand was founded by ex-LVMH executive and beauty veteran Sharon Chuter.

Meet the new beauty brand taking inclusivity to the next level

The beauty industry has come a long way in terms of inclusivity, with new brands like Fenty Beauty paving the way for a vast shade selection in makeup products as well as the big names in the business like Estée Lauder and Dior extending their offerings to cater for more and more people. But there's still a way to go, according to Sharon Chuter, founder of new makeup brand UOMA Beauty. Read More>

Introducing UOMA - The Beauty Brand Making Inclusivity The New Normal

With more and more beauty brands extending their foundation shade ranges, questioning the outdated standards of what it means to be beautiful, and rejecting the fifty shades of pale approach to make-up, the industry is finally making strides towards becoming truly inclusive. Because frankly, it shouldn't have taken the 'Fenty effect' to get us here. Read more>

The best new beauty launches this April

Uoma is a new beauty brand that really puts inclusivity first. While the range includes beautiful lipsticks and eyeliners, we are most excited about the foundations and concealers that come in an impressive 51 shades, with particular attention to catering for darker skin tones. Read more>

Is UOMA The New Fenty Beauty? Here's What 9 R29 Staffers Think

When UOMA Beauty burst onto the scene earlier this year, the excitement was real. Beauty editors touted the makeup brand as the "new Fenty" thanks to its inclusive foundation shade range (51 to be exact) and makeup obsessives thought the velvet matte lipsticks and glitter-splashed glosses on par with Instagram-famous Pat McGrath Labs.