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Read about the most inclusive black-owned beauty brand that everyone's been talking about
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Sharon Chuter is the founder, CEO, and creative director of Uoma Beauty, an inclusive cosmetics line inspired by and infused with Afro heritage. This summer, Chuter, who has worked in the beauty industry for over 15 years, disrupted the market by launching a 51-shade foundation range that focuses on the specific skin-care needs of each skin tone. Read more>
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Sharon Chuter is the founder, CEO, and creative director of Uoma Beauty, an inclusive cosmetics line inspired by and infused with Afro heritage. Read more>
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When you hear that Sir John will be the lead makeup artist backstage at the LaQuan Smith SS2020 NYFW show, you make it a priority to be there. And not only do show up, but you also come prepared to take notes. Read more>
One of the many perks of being a beauty editor is that there's always an endless stream of products showing up on my desk. I get to see every new celebrity makeup brand, every serum, and every hair tool before they even hit the market. Read more>
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It's hard to remember the last time minimal, no-makeup makeup wasn't reigning supreme at New York Fashion Week. For years, the most extreme part of any runway look might involve a swipe of colored mascara at most. Now, the tide seems to be turning — and we have Euphoria to thank. Read more>
Dramatic eyes were the underlying theme of the makeup at Pyer Moss. “It’s all about bringing out the eyes, creating that Seventies feel of the blush connecting with the eyes,” said lead makeup artist Daniel Sallstrom, who used Uoma Beauty products and, in some cases, Swarovski crystals. Read more>
But at LaQuan Smith on Sept. 8, Sir John let me in on his secret — layering with a gel. "Loose glitter is a recipe for disaster," he says. Read more>
Last night, at Pyer Moss’s Collection 3 show, surrounded by the restored gilded splendor of Brooklyn’s Kings Theatre, the beauty emanating from the cast had an almost palpable thrum, the way that a Jimi Hendrix guitar solo or a Diana Ross disco beat can subtly ricochet through the brain.
"Every time you say your name I can't hear you over the sound," a woman told me as we perched on stools backstage in the King's Theatre, trying to make ourselves small in the cramped hallway. We were making conversation as we waited. Read more>
Brand-new makeup line UOMA Beauty (pronounced oh-ma) just launched a line of cosmetics with inclusivity at the forefront! Read more>
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Get the look: Sir John did a full face—glowing base, dramatic eyes—using Uoma Beauty products. He swept the denim blue Yemoja and LaSirene shadows across the lids, dragging the pigment outwards to create a wing. He kept the lips simple by using Uoma's Beauty Badass Icon Matte Lipstick in Eartha. Read more>
It's no secret that beauty is having a moment. From the looks on the hit HBO show Euphoria to those that take on corrupt governments, there's a lot to experiment with and deconstruct. Read more>
There are many fun parts of my job, but one of the best things about it is that I get to be unapologetically ‘me’. When I do interviews, I don’t have a PR person with me; it’s not scripted, it’s truly authentic. Read More>
Check out our beautiful bold Badass Icon matte Lipstick in Diana>
Like mother, Like daughter. For many women its a phrase that hold true in a number of ways, especially within the realm of beauty. Read More>
The name Sharon Chuter has been well-known in the beauty circles as the charismatic founder of UOMA Beauty has worked with L’Oreal and Benefit Cosmetics to name but a few but now, Sharon and her brand are on the lips of the masses. Read more>
After a couple of decades working in the beauty business, Sharon Chuter became disenchanted with the lack of attention paid to skin tone variations, particularly of women of color. “I got so frustrated with the industry,” said Chuter, who’s of Nigerian descent. “Beauty has not been inclusive.” Read more>
What does a radically inclusive beauty brand look like in 2019? For UOMA Beauty — pronounced "oh-ma," meaning "beautiful" in Igbo, a native language of southeastern Nigeria — it's makeup that allows you to be your truest, ultimate self. Having just launched exclusively at Ulta Beauty, the line is inspired by the culture of Africa, with vivid, bold options for everyone. read more>
If you’ve ever dreamed of wearing a lipstick inspired by iconic women in history you’re in luck. There’s a new kid on the block of beauty brands, UOMA Beauty founded by LVMH veteran Sharon Chuter. The new black-owned Afropolitan beauty brand is really doing it for the culture, and not just by adding shades for all skin tones. The make-up range includes foundations, eyeshadow palettes, liners, and lipsticks. Read more>
NEW YORK- Black and other darker-skinned women had long struggled to find makeup that had matched or completed their skin. But a widening array of products is showing up at mainstream retailers with an eye toward the multicultural consumer. Read more>
Launching a new beauty brand in 2019 requires a different sort of preparedness than it would have, say, two years ago. The bar is significantly higher than its ever been, thanks largely in part to Fenty’s then unprecedented 40 shade range debut, along with the growing momentum and real life impact of social media, where everyday consumers and vloggers rich in digital capital alike are calling out disparities within the industry. Read more>
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Skai Jackson attended House Of Uoma presents the launch of Uoma Beauty – The World’s First “Afropolitan” Makeup Brand at NeueHouse Hollywood on April 25, 2019 in Los Angeles, California. “Did my own makeup using @uomabeauty for their event [and] dressed myself, too,” Skai shared on her Instagram. read more>
There’s nothing we love more than discovering a new beauty brand, especially one that’s as dope as Uoma. Uoma (pronounced oma) translates into beautiful in the founder’s mother tongue Igbo, the native language of south-eastern Nigeria. The brand celebrates African culture – and inclusivity as a whole – in a major way, and we’re SO here for it. Read More>
Afropolitan beauty disruptor Uoma Beauty has made its UK debut at Selfridges. Pronounced Oma, meaning ‘beautiful’ in Igbo, the native language from south-eastern Nigeria, the brand was founded by ex-LVMH executive and beauty veteran Sharon Chuter.
The beauty industry has come a long way in terms of inclusivity, with new brands like Fenty Beauty paving the way for a vast shade selection in makeup products as well as the big names in the business like Estée Lauder and Dior extending their offerings to cater for more and more people. But there's still a way to go, according to Sharon Chuter, founder of new makeup brand UOMA Beauty. Read More>
With more and more beauty brands extending their foundation shade ranges, questioning the outdated standards of what it means to be beautiful, and rejecting the fifty shades of pale approach to make-up, the industry is finally making strides towards becoming truly inclusive. Because frankly, it shouldn't have taken the 'Fenty effect' to get us here. Read more>
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Uoma is a new beauty brand that really puts inclusivity first. While the range includes beautiful lipsticks and eyeliners, we are most excited about the foundations and concealers that come in an impressive 51 shades, with particular attention to catering for darker skin tones. Read more>
When UOMA Beauty burst onto the scene earlier this year, the excitement was real. Beauty editors touted the makeup brand as the "new Fenty" thanks to its inclusive foundation shade range (51 to be exact) and makeup obsessives thought the velvet matte lipsticks and glitter-splashed glosses on par with Instagram-famous Pat McGrath Labs.